Anti-Spam Policy

1. Our Commitment

Orchard Reach is committed to responsible email outreach practices. Spam undermines the effectiveness of legitimate business communication and damages the deliverability of all users on our Platform. This Anti-Spam Policy outlines how we prevent, detect, and respond to spam and other forms of unsolicited or harmful email.

2. How We Prevent Spam

Orchard Reach takes a proactive approach to spam prevention through the following measures:

• Automated research and targeting: Our platform conducts its own research to identify relevant prospects, reducing the risk of sending to unverified or irrelevant contacts.
• Content generation: All outreach emails are generated by our platform to be personalised, relevant, and professional. Generic mass messaging templates are not used.
• Sending infrastructure management: We manage all sending domains, mailboxes, warm-up schedules, and sending volumes to maintain optimal deliverability and comply with best practices.
• Unsubscribe mechanism: Every outreach email sent through the Platform includes an unsubscribe mechanism, in compliance with CAN-SPAM and GDPR requirements, that allows recipients to opt out of further emails from that sender. Recipients who unsubscribe are suppressed from future outreach on behalf of that sender.
• Suppression lists: We maintain suppression lists that prevent emails from being sent to recipients who have opted out, bounced, or been flagged. Unsubscribes apply to the specific sender (customer) whose outreach the recipient received; platform-wide suppression is applied where a recipient exercises their right to erasure or where a complaint warrants it.

3. Monitoring and Enforcement

Orchard Reach actively monitors the following deliverability and reputation metrics:

• Hard bounce rates across all managed domains
• Spam complaint rates reported by major mailbox providers
• Blacklist status of sending IPs and domains (including Spamhaus, Barracuda, and other major blacklists)
• Sender reputation scores via Google Postmaster Tools and other monitoring services

When metrics exceed acceptable thresholds (as defined in our Acceptable Use Policy), Orchard Reach will take corrective action, which may include pausing campaigns, adjusting targeting, or contacting the customer to discuss modifications.

4. Customer Obligations

While Orchard Reach manages the outreach process, customers are responsible for:

• Providing accurate information about their business, products, and services;
• Not requesting outreach to individuals who have previously opted out of communications from the customer;
• Not providing misleading or false business information that would result in deceptive email content;
• Complying with all applicable anti-spam and electronic communications laws.

5. Recipient Rights

Recipients of emails sent through the Orchard Reach platform have the right to:

• Unsubscribe from further emails at any time using the one-click unsubscribe link included in every message;
• Report any email as spam or unwanted, which will be reflected in our monitoring metrics;
• Contact us at info@orchardreach.com to request removal from all outreach lists.

Unsubscribe requests are honored promptly, and in any event within 48 hours. Once a recipient unsubscribes, they will not receive further outreach from the relevant customer through our Platform. Recipients may also request platform-wide removal by contacting us as described above; such requests are handled as erasure requests and applied across all senders.

6. Reporting Spam

If you believe you have received spam or unsolicited email through the Orchard Reach platform, please contact us at info@orchardreach.com with the full email headers and content. We will investigate and take appropriate action.