Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to enable website functionality, remember your preferences, and collect information about how you interact with the site. Some cookies are placed by us ("first-party cookies"), while others are placed by third-party services we use ("third-party cookies").

2. How We Use Cookies

When you first visit orchardreach.com, we display a cookie consent banner that allows you to accept all cookies, reject all non-essential cookies, or manage your preferences by category. Essential cookies that are necessary for authentication, security, and core Platform functionality cannot be disabled, as the Platform cannot function properly without them.

3. Cookie Categories

3.1 Essential Cookies (Always Active)

These cookies are strictly necessary for the operation of the Platform. They enable core functionality such as user authentication, session management, security protections, and cookie consent preferences. Because they are essential, they cannot be disabled.

• Authentication and session tokens
• Security cookies (CSRF protection, fraud prevention)
• Cookie consent preference storage

3.2 Analytics Cookies (Requires Consent)

These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent, and navigation patterns. This data is used to improve the Platform and user experience.

• Google Analytics (GA4): Collects anonymised usage data including page views, sessions, and user journeys. Data is processed by Google LLC.
• Microsoft Clarity: Collects interaction data including heatmaps and session recordings to understand user behaviour. Data is processed by Microsoft Corporation.

3.3 Marketing Cookies (Requires Consent)

These cookies are used to track visitors across websites and display relevant advertisements. They help us measure the effectiveness of our marketing campaigns.

• HubSpot: Tracks visitor activity for marketing automation and lead tracking. Data is processed by HubSpot, Inc.
• Meta Pixel: Tracks conversions and enables retargeting on Facebook and Instagram. Data is processed by Meta Platforms, Inc.
• LinkedIn Insight Tag: Tracks conversions and enables retargeting on LinkedIn. Data is processed by LinkedIn Corporation.
• TikTok Pixel: Tracks conversions and enables retargeting on TikTok. Data is processed by TikTok/ByteDance Ltd.

4. Cookie Consent and Management

On your first visit to orchardreach.com, you will see a consent banner offering the following options:

• Accept All: Enables all cookie categories, including analytics and marketing.
• Deny All: Disables all non-essential cookies. Only essential cookies required for core functionality will remain active.
• Manage Preferences: Opens a preference centre where you can individually enable or disable analytics and marketing cookie categories.

Your consent preferences are stored and respected across your browsing sessions.

5. Consent Renewal

In accordance with GDPR and ePrivacy requirements, we request renewed cookie consent every 13 months. After this period, the consent banner will be displayed again on your next visit, and you will be asked to reconfirm or update your preferences.

6. How to Control Cookies

In addition to the consent banner, you can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling essential cookies may impair the functionality of the Platform. For more information on managing cookies in your browser, visit allaboutcookies.org.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for regulatory reasons. The updated policy will be posted on our website with a revised effective date.